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3. Define your niche market - do the necessary research to see if there is a market for your niche product. To create a profitable business for your niche product, you need to ask yourself these questions:
(a) Is there sufficient demand for it? - if you choose a field that is too broad it may be hard to stand out from the competition ie camping equipment is your niche product.
Well, unless you are a large corporation such as Sports Authority (a large retail store in my town), you won't stand out from the crowd. However, a more highly targeted niche product could be Coleman Camping Equipment.
(b) Keyword research - use keyword tools such as the overture suggestion tool or wordtracker to how many people are searching each month on keywords related to your niche product.
Here's an example:
According to overture (at the time of writing this article), the keyword phrase "camping equipment" was searched 76164 times in one month. If you do a search on Google.com for camping equipment you will find 1,610,000 web sites show up - heck, that's too competitive.
However "coleman camping equipment" generated 1242 searches in one month according to overture. Google.com shows 93,200 competing websites. That's much better though still somewhat competitive.
Tip: Notice how not many web sites (even the top ones), don't have "coleman camping equipment" in their titles. This is just one way to create a high ranking on the search engines for your newly targeted web site. This will then provide lots of targeted traffic to your site.
(c) Take a survey – you may already have products or services that you selling to your customers. If so, ask questions within your survey about what product/service would help your customers business. If it can help them save time by gaining more knowledge or automating tasks, you could have a winner.
(d) Create Your Own Unique Selling Position (USP) - study your competition to find out what they emphasize about the product which makes them stand out from the crowd.
6. Then decide on something that will make your business unique from the others. It could be something unique about the product (ie discount Coleman Camping Equipment) or you could choose a more highly defined target market (ie Boy Scout organizations and clubs throughout the USA).
7. Build and promote your web site - to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.
Niche marketing is the key to developing a profitable business that will make you stand out from the crowd. By doing the necessary research and building an informative web site, you will become an expert in your niche marketing field.
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About the Author
Herman Drost is the author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site.
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